Vietnam surpasses Thailand, Singapore in tourism search growth

Foreign tourists at Hanoi Train Street, March 2025. Photo by VnExpress/Anh Chinh

The global search volume for tourist accommodations in Vietnam has increased by 10-25% since early 2025, ranking 7th in the world for growth in destination searches.

Vietnam is also the only Southeast Asian country listed in the top 10, surpassing other competitors in the region, such as the Philippines (ranking 18th), Singapore (25th), Thailand (36th), Indonesia (37th), and Malaysia (39th).

The top 10 most searched Vietnamese destinations were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue. Notably, Vung Tau and Ninh Binh recorded the highest growth in search volume with over 75%.

The U.S. was the leading source of international interest in information about travel to Vietnam, followed by India, Australia, Japan, Singapore, South Korea, the U.K., Taiwan Malaysia, and Hong Kong.

Several factors that make Vietnam a favorite and attractive destination for international holiday-makers include its range of diverse and appealing offerings — from cultural, natural, and island tourism to new products such as agricultural tourism, railway travel, wellness tourism, and sports tourism.

Magnus Myreen, a tourist from Sweden, said that Vietnam offers diverse natural landscapes, a rich culture and history, unique cuisine, affordable travel costs, and hospitality.

Claire Brew, a British tourist who spent a month traveling across Vietnam, said the country’s natural landscapes are incredibly diverse, stretching from north to south, with each region offering its distinct features that captivate international visitors.

According to the Vietnam National Authority of Tourism, the country's tourism infrastructure is increasingly being developed in a modern and comprehensive manner, with air, road, and sea transport all convenient, and the expansion of direct flights connecting big cities around the world to Vietnam.

Besides, marketing and promotion campaigns conducted by the tourism sector in key source markets also help popularize the Vietnamese tourism brand globally.

The country welcomed more than 7.67 million international tourist arrivals between January and April, marking a 23.8% increase compared to the same period last year.

It aims to welcome 22-23 arrivals in 2025.